Brazilian keratin hair treatment

The Brazilian Keratin Hair Treatment is exactly what the name implies. Invented in Brazil, it uses keratin to soften, shine, and straighten hair, not only making it appear healthier, but actually firming it up. It works on all types of chemically treated hair: bleached, hi-lighted, colored, permed, relaxed, or previously straightened. It is also suitable to get rid of other types of hair styles: fuzzy, curly, damaged, dull, mistreated, or unhealthy. This treatment will have your hair renewed and ready to shine in no time.

What is Keratin?
Keratin is a very strong protein and the major component of hair, skin, nails, hooves, horns, and teeth. Being this major component, it makes it the perfect choice in repairing and renewing hair, for any reason. Keratin takes different forms in the body: inflexible and tough in skin and nails; flexible and soft in hair and skin. In humans, the keratin in the hair, skin, and nails is already dead; it is formed from dead cells that are pushed up as new ones are replaced underneath. These dead cells must be kept in tip-top shape to thoroughly protect the new ones beneath them. This keratin is formed from keratinocytes, which are the living portion of cells that make up hair, skin, and nails. As the living cells continue to grow, the older ones eventually die and get pushed to the outside where they become a protective coating. There are many factors that come into play in keeping the outside, or dead, layer of keratin healthy-looking. For example, some medical conditions speed up this process and leave the outside cells thin and unable to protect. The thicker the layer of dead cells, the more protection they can offer.

How the Treatment Works
The treatment acts on this outer layer of keratin. The idea is that keratin is a natural substance already present in hair, and the treatment is only a supplement of sorts to enhance its function. The Brazilian Keratin Hair Treatment uses a liquid form of keratin that gently mixes with the already-present keratin. In addition to the keratin, the treatment provides collagen and plant extracts. Together, they provide the hair with the ingredients it is lacking to be healthy and strong. No more fuzz, damaged or split ends, or dull hair. The treatment adds strength, elasticity, and moisture that leave your hair feeling smooth, soft, shiny, and straight. Continuous use of the treatment after it wears off gives the best and longest-lasting results.

Pros vs. Cons
As with any treatment, the pros and cons should be weighed against each other. Some people may find the Brazilian Keratin Hair Treatment more beneficial than others for various reasons.


  • The treatment can be used on almost any hair type, leaving little room for limitations.
  • Hair that has already been chemically treated, at least once, is more receptive to its benefits.
  • The treatment renews hair with strength, elasticity, and moisture, allowing it to repair damaged and dry hair.
  • The hair is able to retain its body; in other words, the previous amount of volume is not affected by the treatment.
  • Heat and humidity won’t cause hair to frizz after the treatment.


  • It can cost anywhere from $100 to $600.
  • The treatment’s effects lasts for 2-3 months, and must be done again if the effect is still desired.
  • The treatment itself may take 1.5-5 hours, depending on how thick and long the hair is.
  • The technician is primarily responsible for how well the treatment will turn out.
  • You will not be able to wash your hair for 1-2 days after the treatment. The hair may not get wet at all during this time period.
  • After the treatment, a special conditioner and shampoo must be used that do not contain sulfate or sodium. This adds an additional cost.
Last updated on Feb 21st, 2011 and filed under Beauty. Both comments and pings are currently closed.

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